CUET 2023 Answer Key Mass Media- Download Slot-wise Answer Key with Solutions PDF

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Shivam Yadav

Updated on - Jan 14, 2026

CUET 2023 Mass Media Answer Key for all shifts is made available for download here. NTA to release CUET Answer Key 2023 PDF for Mass Media soon on cuet.samarth.ac.in. Download CUET 2023 Mass Media Question Paper PDF

Candidates can download the answer key and question paper PDFs for CUET UG 2023 Mass Media exam using the links given below.

CUET 2023 Mass Media Answer Key and Question Paper with Solutions PDF

CUET 2023 Mass Media Question Paper with Answer Key download icon Download Check Solution
CUET 2023 Mass Media

CUET 2023 Mass Media Questions with Solutions

Question 1:

What is the full form of FM?

  • (1) Formulae meter
  • (2) Form modifier
  • (3) Formulae modification
  • (4) Frequency modulation

Question 2:

The term 'Op-Ed' means:

  • (1) Opposition and Education page
  • (2) Page Opposite to the Editorial page
  • (3) Opinion and Education page
  • (4) Opposition and Editorials

Question 3:

From the following, identify the first television soap opera programme telecast by Doordarshan.

  • (1) Hum Log
  • (2) Buniyaad
  • (3) Fauji
  • (4) Garam Hawa

Question 4:

In which of the following films, radio was depicted as an active medium of communication?

  • (1) Lage Raho Munna Bhai
  • (2) Pad Man
  • (3) Taare Zameen Par
  • (4) Chak De India

Question 5:

If you have to shoot a fiction drama series, what would be the sequence of the pre-production plan?

  • (A) Recruiting personnels
  • (B) Arranging Transportation
  • (C) Making a schedule for shoot
  • (D) Making a story board
  • (E) Finalising location of shooting
    Choose the correct answer from the options given below:
  • (1) (B), (D), (A), (E), (C)
  • (2) (E), (A), (B), (C), (D)
  • (3) (A), (B), (C), (D), (E)
  • (4) (D), (C), (E), (A), (B)

Question 6:

Arrange the advent of following technologies in an ascending order, beginning from the latest to the oldest.

  • (A) Social media
  • (B) Radio
  • (C) Television
  • (D) Film
  • (E) Print media
    Choose the correct answer from the options given below:
  • (1) (E), (A), (D), (B), (C)
  • (2) (A), (B), (D), (C), (E)
  • (3) (A), (C), (B), (D), (E)
  • (4) (B), (D), (C), (A), (E)

Question 7:

Match List - I with List - II.

List I (Advertising Forms)   List II (Definition)

 

  • (A) Public Service Advertising   (I) Mostly used when a new product is introduced
  • (B) Advocacy Advertising         (II) Compares one brand with one or more competing brands
  • (C) Comparative Advertising   (III) Any advertisement in the interest of society at large
  • (D) Informational Advertising   (IV) Also known as social service advertising
    Choose the correct answer from the options given below:
  • (1) (A)-(IV), (B)-(III), (C)-(II), (D)-(I)
  • (2) (A)-(III), (B)-(II), (C)-(I), (D)-(IV)
  • (3) (A)-(II), (B)-(I), (C)-(IV), (D)-(III)
  • (4) (A)-(II), (B)-(I), (C)-(III), (D)-(IV)

Question 8:

Match List - I with List - II.

List I (Show Formats)  List II (Programmes)

 

  • (A) Reality show   (I) National Geographic
    (B) Talk show       (II) NDTV Good Times
  • (C) Documentaries   (III) Walk the Talk
  • (D) Life Style show   (IV) Indian Idol
    Choose the correct answer from the options given below:
  • (1) (A)-(IV), (B)-(III), (C)-(II), (D)-(I)
  • (2) (A)-(I), (B)-(IV), (C)-(III), (D)-(II)
  • (3) (A)-(I), (B)-(II), (C)-(III), (D)-(IV)
  • (4) (A)-(IV), (B)-(III), (C)-(I), (D)-(II)

Question 9:

Which of the following is an example of cyber activism?

  • (1) Me Too movement
  • (2) Green revolution
  • (3) White revolution
  • (4) Grey revolution

Question 10:

Which war was telecast live for the first time in the history of television?

  • (1) Russia-Ukraine war
  • (2) US-Vietnam war
  • (3) Kargil war
  • (4) Gulf war I

Question 11:

Who is the script writer of the Radio play "War of the Worlds"?

  • (1) Lionel Fielden
  • (2) William Cayton
  • (3) Orson Welles
  • (4) Water Hill

Question 12:

Identify the tabloid newspapers from the following list.

  • (A) Indian Express
  • (B) The Hindu
  • (C) Mid-Day
  • (D) Times of India
  • (E) Mumbai Mirror
    Choose the correct answer from the options given below:
  • (1) (A) and (B) only
  • (2) (D) and (A) only
  • (3) (C) and (E) only
  • (4) (B) and (C) only

Question 13:

The concept of social messages in regular soap operas broadcast by Doordarshan in 1984 was borrowed from which country?

  • (1) Mexico
  • (2) Pakistan
  • (3) U.K.
  • (4) Canada

Question 14:

Which film from the following has a fully linear narrative?

  • (1) Rang De Basanti
  • (2) Dil Chahta Hai
  • (3) Sholay
  • (4) Pather Panchali

Question 15:

Identify the media organisation which rose to popularity for conducting sting operations?

  • (1) India Today
  • (2) Tehelka
  • (3) Outlook
  • (4) Frontline

Question 16:

Which of the following statements is/are correct?

  • (A) Star News is owned by ADAG
  • (B) Headlines Today is owned by Times Group
  • (C) Big TV is owned by Sun Network
  • (D) Colors is owned by Network 18
  • (E) Dish TV is owned by India Today
    Choose the correct answer from the options given below:
  • (1) (A), (B), (C) only
  • (2) (D) only
  • (3) (B), (C), (D), (E) only
  • (4) (C) and (D) only

Question 17:

Who is called the father of Indian Cinema?

  • (1) Prithvi Raj Kapoor
  • (2) V. Shantaram
  • (3) Mehboob Khan
  • (4) Dada Saheb Phalke

Question 18:

The ability to shift through and analyze the messages that inform, entertain and sell to us every day is called?

  • (1) Media ability
  • (2) Media culture
  • (3) Media literacy
  • (4) Media awareness

Question 19:

Detailed analysis of a news report in the form of discussion or narratives, are called

  • (1) Features
  • (2) News stories
  • (3) Editorials
  • (4) Opinions

Question 20:

Match List - I with List - II.

List I (Films)      List II (Genres)

 

  • (A) Deewar   (IV) Action
  • (B) Golmal    (I) Comedy
  • (C) Satya     (II) Crime
  • (D) Robot    (III) Sci-fi
    Choose the correct answer from the options given below:
  • (1) (A)-(IV), (B)-(I), (C)-(II), (D)-(III)
  • (2) (A)-(III), (B)-(II), (C)-(I), (D)-(IV)
  • (3) (A)-(I), (B)-(III), (C)-(IV), (D)-(II)
  • (4) (A)-(I), (B)-(IV), (C)-(III), (D)-(II)

Question 21:

Arrange the following elements of the communication process in proper sequence.

  • (A) Message
  • (B) Sender
  • (C) Receiver
  • (D) Channel
  • (E) Feedback
    Choose the correct answer from the options given below:
  • (1) (A), (B), (D), (C), (E)
  • (2) (A), (B), (C), (D), (E)
  • (3) (B), (A), (D), (C), (E)
  • (4) (B), (D), (A), (C), (E)

Question 22:

Match List - I with List - II.

List I (Roles)              List II (Nature of Work)

  • (A) Anchor                   (III) Presents a programme
  • (B) Script writer           (I) Writes a script
  • (C) Actor                     (IV) Performs different roles
  • (D) Camera person    (II) Operates the camera
    Choose the correct answer from the options given below:
  • (1) (A)-(I), (B)-(III), (C)-(II), (D)-(IV)
  • (2) (A)-(I), (B)-(III), (C)-(IV), (D)-(II)
  • (3) (A)-(III), (B)-(II), (C)-(IV), (D)-(I)
  • (4) (A)-(IV), (B)-(I), (C)-(III), (D)-(II)

Question 23:

Which of the following is NOT an advantage of radio advertising?

  • (1) It can disseminate video messages.
  • (2) One does not need high education level to understand the message.
  • (3) It has high frequency of dissemination of messages.
  • (4) It delivers the message immediately.

Question 24:

Which term is referred to for physical displacement of the camera either on ground or in air or in water?

  • (1) Pan
  • (2) Tilt
  • (3) Track
  • (4) Walk

Question 25:

Which among the following are classified as radio genres?

  • (A) News Reels
  • (B) Fashion shows
  • (C) Music
  • (D) Reunions
  • (E) Quizzes
    Choose the correct answer from the options given below:
  • (1) (A), (C), (E) only
  • (2) (A), (B), (C), (D) only
  • (3) (B), (C), (D) only
  • (4) (D) and (E) only

Question 26:

Who among the following said "In democracy, formation of values, and priorities takes place through open public discussion and representative participation"?

  • (1) Walter Lipmann
  • (2) Majid Tehranian
  • (3) Amartya Sen
  • (4) Abhijit Banerjee

Question 27:

An advertisement showing women washing and cleaning while men driving, reading, and playing is an example of:

  • (1) Culture
  • (2) Social change
  • (3) Stereotyping by mass media
  • (4) Activism

Question 28:

Which of the following is NOT a scheduling strategy on Television?

  • (1) Theming
  • (2) Tentpoling
  • (3) Cold switching
  • (4) Bridging

Question 29:

Which of the following is not a Newspaper format?

  • (1) Broadsheet
  • (2) Tabloid
  • (3) Berliner
  • (4) TRP

Question 30:

Which of the following is an example of live communication?

  • (1) Cinema
  • (2) News reels
  • (3) Theatre
  • (4) Documentaries

Question 31:

Identify the scholar associated with the theory of Mass Audience?

  • (1) Marshall McLuhan
  • (2) Herbert Blumer
  • (3) Denis McQuail
  • (4) Elihu Katz

Question 32:

Which of the following features are categorized under netiquettes?

  • (1) (A), (B), (D) only
  • (2) (C), (D), (E) only
  • (3) (B), (C) and (D) only
  • (4) (D), (E), (A) only

Question 33:

Match List - I with List - II. Match the films with their directors.

      List I (Films)                       List II (Directors)

 

  • (A) Battleship Potemkin          (I) Ingmar Bergman
  • (B) Lawrence of Arabia           (II) Fred Zinnemann
  • (C) Wild Strawberries             (III) Sergei M. Eisenstein
  • (D) High Noon                        (IV) David Lean
    Choose the correct answer from the options given below:
  • (1) (A)-(I), (B)-(III), (C)-(II), (D)-(IV)
  • (2) (A)-(III), (B)-(IV), (C)-(I), (D)-(II)
  • (3) (A)-(II), (B)-(III), (C)-(I), (D)-(IV)
  • (4) (A)-(I), (B)-(III), (C)-(IV), (D)-(II)

Question 34:

A specific marketing technique where two or more businesses team up to reach a broader shared population is called

  • (1) Cross promotion
  • (2) Celebrity promotion
  • (3) Publicity
  • (4) Film promotion

Question 35:

Arrange the following activities of bringing out a newspaper in correct sequence, beginning from the first to last.

  • (A) Writing reports
  • (B) Collecting information
  • (C) Editing reports
  • (D) Distributing
  • (E) Printing the content
    Choose the correct answer from the options given below:
  • (1) (E), (C), (A), (D), (B)
  • (2) (C), (D), (E), (B), (A)
  • (3) (A), (B), (C), (D), (E)
  • (4) (B), (A), (C), (E), (D)

Question 36:

The term of 'Mis en Scene' means :

  • (1) Beauty contest
  • (2) Staging an action
  • (3) Narrating a complex story
  • (4) Giving film awards

Question 37:


Which of the following is not an item/content of the Editorial page of a newspaper?

  • (1) Middle
  • (2) Lead features
  • (3) News Report
  • (4) Letters to the editor

Question 38:


What is the full form of "GIF"?

  • (1) General Interchangeable Format
  • (2) Graphic Interchange Format
  • (3) Graphic International Format
  • (4) General International Format

Question 39:


Identify the task done in the post-shooting stage in the film-making process from the following?

  • (1) Writing
  • (2) Editing
  • (3) Casting actors
  • (4) Budgeting the project

Question 40:

Who among the following is associated with 'The Two Step Flow' theory?

  • (1) Marshall McLuhan
  • (2) Harold Lasswell
  • (3) George Orwell
  • (4) Paul Lazarsfeld

Question 41:

Read the passage and answer the following question.


Mindless television can have negative impact. The term ‘couch potato’ is used for people who spend most of their time in front of a television set. Too much television can distract people from other activities, like reading, sports, or helping others.


Since television viewing is a sedentary activity, it can also lead to obesity. Catchy advertisements on TV can tempt people to buy various products. Television viewing has also been linked with the creation of stereotypes. Watching violent programmes have been linked with violent behaviour in both adults and children.


TV in itself is neither good nor bad. It is just another medium of communication. The positive and negative effects depend upon how we use the medium.


Which of the following is NOT linked with television viewing?

  • (1) Obesity
  • (2) Creation of stereotypes
  • (3) Violent Behaviour
  • (4) Diplomacy

Question 42:

Read the passage and answer the following question.


Mindless television can have negative impact. The term ‘couch potato’ is used for people who spend most of their time in front of a television set. Too much television can distract people from other activities, like reading, sports, or helping others.


Since television viewing is a sedentary activity, it can also lead to obesity. Catchy advertisements on TV can tempt people to buy various products. Television viewing has also been linked with the creation of stereotypes. Watching violent programmes have been linked with violent behaviour in both adults and children.


TV in itself is neither good nor bad. It is just another medium of communication. The positive and negative effects depend upon how we use the medium.


Which of the following is a negative impact of television viewing?

  • (1) Awareness
  • (2) Entertainment
  • (3) Relaxation
  • (4) Sedentary activity

Question 43:

Read the passage and answer the following question.


Mindless television can have negative impact. The term ‘couch potato’ is used for people who spend most of their time in front of a television set. Too much television can distract people from other activities, like reading, sports, or helping others.


Since television viewing is a sedentary activity, it can also lead to obesity. Catchy advertisements on TV can tempt people to buy various products. Television viewing has also been linked with the creation of stereotypes. Watching violent programmes have been linked with violent behaviour in both adults and children.


TV in itself is neither good nor bad. It is just another medium of communication. The positive and negative effects depend upon how we use the medium.


‘Couch Potato’ refers to:

  • (1) Relaxation
  • (2) Distraction
  • (3) Too much TV viewing
  • (4) Entertainment

Question 44:

Read the passage and answer the following question.


Mindless television can have negative impact. The term ‘couch potato’ is used for people who spend most of their time in front of a television set. Too much television can distract people from other activities, like reading, sports, or helping others.


Since television viewing is a sedentary activity, it can also lead to obesity. Catchy advertisements on TV can tempt people to buy various products. Television viewing has also been linked with the creation of stereotypes. Watching violent programmes have been linked with violent behaviour in both adults and children.


TV in itself is neither good nor bad. It is just another medium of communication. The positive and negative effects depend upon how we use the medium.


Mindless television can have:

  • (1) Relaxation
  • (2) Awareness
  • (3) Negative impact
  • (4) Positive impact

Question 45:

Read the passage and answer the following question.


Mindless television can have negative impact. The term ‘couch potato’ is used for people who spend most of their time in front of a television set. Too much television can distract people from other activities, like reading, sports, or helping others.


Since television viewing is a sedentary activity, it can also lead to obesity. Catchy advertisements on TV can tempt people to buy various products. Television viewing has also been linked with the creation of stereotypes. Watching violent programmes have been linked with violent behaviour in both adults and children.


TV in itself is neither good nor bad. It is just another medium of communication. The positive and negative effects depend upon how we use the medium.


Which of the following is not related to too much television viewing?

  • (1) Distraction
  • (2) Concentration
  • (3) Couch potato
  • (4) Obesity

Question 46:

Read the passage and answer the following question.


Layout is a double edged sword: on the one hand, it is the expression of a framework that actively shapes the web designer. On the other hand, as the designer adapts that framework to projects, layout is the means of content delivery. Publishing a web engages communication throughout the production process as well as within the product created. Publication implies adaptation of culture and content standards. Web design incorporates multiple intersections between many layers of technical and social understanding, demanding creative direction, design element structure, and some form of social organization. Differing goals and methods resolve effectively in successful deployment of education, software and team management during the design process. However, many competing and evolving platforms and environments challenge acceptance, completion and continuity of every design product.


What is considered as a double-edged sword?

  • (1) Product
  • (2) Element structure
  • (3) Layout
  • (4) Web designer

Question 47:

Read the passage and answer the following question.


Layout is a double edged sword: on the one hand, it is the expression of a framework that actively shapes the web designer. On the other hand, as the designer adapts that framework to projects, layout is the means of content delivery. Publishing a web engages communication throughout the production process as well as within the product created. Publication implies adaptation of culture and content standards. Web design incorporates multiple intersections between many layers of technical and social understanding, demanding creative direction, design element structure, and some form of social organization. Differing goals and methods resolve effectively in successful deployment of education, software and team management during the design process. However, many competing and evolving platforms and environments challenge acceptance, completion and continuity of every design product.


Layout is the means of:

  • (1) Creative intersection
  • (2) Social understanding
  • (3) Social organisation
  • (4) Content delivery

Question 48:

Read the passage and answer the following question.


Layout is a double edged sword: on the one hand, it is the expression of a framework that actively shapes the web designer. On the other hand, as the designer adapts that framework to projects, layout is the means of content delivery. Publishing a web engages communication throughout the production process as well as within the product created. Publication implies adaptation of culture and content standards. Web design incorporates multiple intersections between many layers of technical and social understanding, demanding creative direction, design element structure, and some form of social organization. Differing goals and methods resolve effectively in successful deployment of education, software and team management during the design process. However, many competing and evolving platforms and environments challenge acceptance, completion and continuity of every design product.


Publication implies adaptations of:

  • (1) Culture and content standards
  • (2) Evolving platforms
  • (3) Creative and technical understanding
  • (4) Software and team management

Question 49:

Read the passage and answer the following question.


Layout is a double edged sword: on the one hand, it is the expression of a framework that actively shapes the web designer. On the other hand, as the designer adapts that framework to projects, layout is the means of content delivery. Publishing a web engages communication throughout the production process as well as within the product created. Publication implies adaptation of culture and content standards. Web design incorporates multiple intersections between many layers of technical and social understanding, demanding creative direction, design element structure, and some form of social organization. Differing goals and methods resolve effectively in successful deployment of education, software and team management during the design process. However, many competing and evolving platforms and environments challenge acceptance, completion and continuity of every design product.


What gets resolved with successful deployment of education, software and team management during the design process?

  • (1) Disputes in management
  • (2) Salaries are dispersed
  • (3) Differing goals and methods
  • (4) Social growth of organisations

Question 50:

Read the passage and answer the following question.


Layout is a double edged sword: on the one hand, it is the expression of a framework that actively shapes the web designer. On the other hand, as the designer adapts that framework to projects, layout is the means of content delivery. Publishing a web engages communication throughout the production process as well as within the product created. Publication implies adaptation of culture and content standards. Web design incorporates multiple intersections between many layers of technical and social understanding, demanding creative direction, design element structure, and some form of social organization. Differing goals and methods resolve effectively in successful deployment of education, software and team management during the design process. However, many competing and evolving platforms and environments challenge acceptance, completion and continuity of every design product.


Which of the following is NOT challenged by competing and evolving platforms of every design product?

  • (1) Continuity
  • (2) Management
  • (3) Completion
  • (4) Acceptance


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