The Doctor of Philosophy [Ph.D.] in Marketing at Navrachana University (NUV), Vadodara, Gujarat, is a full-time research doctorate in management and marketing. The programme covers coursework in consumer behaviour, marketing strategy, digital marketing, branding, and quantitative marketing research, followed by supervised original research culminating in a thesis and public viva-voce. The minimum duration is three years; the maximum is five years. NUV holds NAAC Grade A accreditation and is recognised by the University Grants Commission (UGC). Total tuition for the minimum three-year Ph.D. (Marketing) programme is ₹2,77,200, payable at ₹46,200 per semester over six semesters.
Admissions for the 2026-27 academic session are open at Navrachana University; candidates may apply through the official portal at admissions.nuv.ac.in.
Key Points
- Navrachana University is NAAC Grade A accredited and UGC-recognised; the Ph.D. is awarded in compliance with UGC (Minimum Standards and Procedure for Award of Ph.D. Degree) Regulations.
- The Marketing specialisation focuses on consumer behaviour, marketing strategy, digital marketing, branding, and quantitative marketing research, combining structured coursework with supervised original research.
- Total tuition for the minimum three-year Ph.D. (Marketing) is ₹2,77,200 (₹46,200 per semester over six semesters).
- Admission is through the NUV PhD Entrance Test and viva-voce; NET/SET/GATE-qualified candidates may be exempted from the entrance test.
- The programme provides doctoral-level expertise for academic research, marketing faculty positions, and senior brand or market research leadership roles.
NUV Ph.D. (Marketing) Fees
Ph.D. (Marketing) Fee Structure
| Component | Amount (INR) |
|---|
| Tuition Fee (Semester 1) | ₹46,200 |
| Tuition Fee (Semester 2) | ₹46,200 |
| Tuition Fee (Semester 3) | ₹46,200 |
| Tuition Fee (Semester 4) | ₹46,200 |
| Tuition Fee (Semester 5) | ₹46,200 |
| Tuition Fee (Semester 6) | ₹46,200 |
| Total Fees (3 Years Minimum) | ₹2,77,200 |
- Total tuition for the minimum three-year Ph.D. (Marketing) programme is ₹2,77,200, payable at ₹46,200 per semester; students who extend beyond six semesters continue at the same per-semester rate.
- A refundable caution deposit of ₹10,000 is payable at the time of admission in addition to the tuition fee.
- Fees are subject to a minimum annual revision of 3 percent as per university policy.
NUV Ph.D. (Marketing) Admission 2026
Important Dates
| Event | Date |
|---|
| NUV PhD Admissions Open (2026-27) | Ongoing |
| NUV PhD Entrance Test | As per NUV schedule (2026) |
| Viva-Voce (DRC Interview) | After entrance test (2026) |
| Programme Commencement | As per NUV schedule (2026) |
Entrance Exam Dates
| Exam | Registration End | Exam Date | Result |
|---|
- Applications are submitted through the official NUV admissions portal at admissions.nuv.ac.in; candidates must upload master’s degree mark sheets, research proposal, and entrance test scorecard.
- All candidates must clear the NUV PhD Entrance Test followed by a viva-voce before the Department Research Committee (DRC).
- NET/SET-qualified candidates and those with a valid GATE score may be exempted from the NUV entrance test as per UGC norms; the viva-voce is mandatory for all.
- A refundable caution deposit of ₹10,000 is payable at the time of admission.
- Fees are subject to a minimum annual revision of 3 percent as per university policy.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- Master’s degree in a relevant discipline (for Marketing: MBA, MA, M.Com, or equivalent) from a recognised university with a minimum of 55 percent marks (50 percent for SC/ST/OBC-Non-Creamy-Layer/PwD candidates).
- Candidates must clear the NUV PhD Entrance Test (written) and a viva-voce before the Department Research Committee.
- NET/SET-qualified candidates and those with a valid GATE score may be considered for exemption from the written entrance test as per UGC norms; viva-voce is compulsory for all.
- Candidates must submit a research proposal outlining the intended area of study at the time of application.
Admission Process
- Visit admissions.nuv.ac.in, register, and fill the PhD application form, selecting the relevant department and submitting a research proposal.
- Appear for the NUV PhD Entrance Test (written examination) at the university campus; NET/SET/GATE-qualified candidates may be exempted from this step.
- Shortlisted candidates attend a viva-voce before the Department Research Committee (DRC); the committee evaluates the research proposal and academic background.
- Selected candidates are allotted a research supervisor and must complete mandatory pre-PhD coursework in the first year.
- Pay the first-semester tuition fee and caution deposit to confirm registration.
NUV Ph.D. (Marketing) Scholarships 2026
Ph.D. (Marketing) Scholarships Available
| Scholarship | Amount | Eligibility |
|---|
| NUV Merit Scholarship | As per university norms | Exceptional academic performance in qualifying examination; awarded at the time of admission |
| NUV Sports Scholarship | As per university norms | Achievement at state, national, or international level in recognised sports |
| Govt. of India Post-Matric Scholarship | Full to partial fee coverage | SC and ST students; annual family income below ₹2,50,000 |
| NSP Central Sector Scholarship | ₹12,000 per year | Top 20 percent in qualifying examination; family income below ₹8,00,000 |
| Gujarat State Government Scholarship | As per scheme norms | Students from Gujarat belonging to scheduled and backward categories as per state government norms |
- Students should register on the National Scholarship Portal at scholarships.gov.in during the annual scholarship window, typically open from August to October.
- NUV merit and sports scholarships are awarded at the time of admission; students must submit supporting documents to the admissions office to claim the benefit.
![Navrachana University - [NUV]](https://image-static.collegedunia.com/public/college_data/images/logos/1472189869nav logo.png?h=71.7&w=71.7&mode=stretch)
Comments