Content Curator | Updated on - Mar 31, 2026

The Master of Business Administration (MBA) in Digital Marketing with Academic Support of IIDE at K.R. Mangalam University is a 2-year full-time postgraduate degree program designed to prepare students for leadership roles in the rapidly evolving digital marketing landscape. The program features an industry-relevant curriculum developed in collaboration with IIDE (India's #1 Digital Education Institute), covering comprehensive modules in SEO, SEM, Social Media Marketing, Content Strategy, Performance Marketing, Digital Branding, Marketing Automation, and Analytics. With a total fee of Rs. 7.70 Lakhs for the entire course duration (Rs. 3,85,000 per year), the MBA Digital Marketing program accepts candidates based on entrance examinations including CAT, GMCAT, CUET-PG, and KREE. The program is highly popular among students seeking specialized expertise in digital marketing, with strong placement records showing 800+ campus recruiters, a highest package of Rs. 56.6 LPA, and an average package of Rs. 12 LPA. The program's focus on emerging technologies like AI-driven campaigns, influencer marketing, and data-driven decision-making makes it particularly relevant for the current job market.

Admissions for the 2026-27 academic year are currently ongoing. The application deadline for the current admission cycle is expected to extend through June 2026. Candidates can apply online through the official admissions portal at admissions.krmangalam.edu.in. The admission process involves submission of application form, payment of Rs. 1,000 application fee, appearing for the KREE or accepting scores from CAT/GMCAT/CUET-PG, followed by a personal interview with the faculty. Registration fee of Rs. 25,000 is payable upon offer of admission and is adjusted against the semester fee.

KEY POINTS

IIDE-Aligned Curriculum: Industry-relevant modules developed with IIDE covering SEO, SEM, Social Media Marketing, Content Strategy, Performance Marketing, and Analytics
Expert Faculty and Industry Mentors: Learn directly from leading digital marketing professionals, entrepreneurs, and IIDE-certified trainers with real-world experience
Global Exposure: Opportunity to attend international digital marketing workshops and exchange programmes at prestigious global universities
Career-Ready Skills: Master digital branding, influencer marketing, marketing automation, AI-driven campaigns, and data-driven decision-making
Live Industry Projects: Work on real-time projects with top brands, building practical expertise in managing campaigns, designing strategies, and measuring ROI
Masterclasses by IIDE Experts: Gain exclusive insights through regular guest lectures and workshops by IIDE faculty and leading marketing strategists
Advanced Labs and Facilities: Access to Entrepreneurship and Incubation Centre, Design Thinking Lab, Business Simulation Lab, and well-equipped computer labs

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K.R. Mangalam University Gurugram Latest Updates and News

24 Feb, 2026 K.R. Mangalam University Gurugram MBA Digital Marketing Fee structure 2026-27 has been released. The total academic fee is ₹ 6.6 Lakhs. View Details.

KRMU MBA Digital Marketing Fees

The MBA Digital Marketing program at K.R. Mangalam University offers competitive fees with a comprehensive breakdown covering tuition, caution fees, and other charges. The total academic fee for the 2-year program is Rs. 7.70 Lakhs, with students paying Rs. 3.85 Lakhs per year. The fee structure includes tuition fees, caution fees (refundable), and other miscellaneous charges. Additionally, hostel fees of Rs. 3.84 Lakhs are available for students opting for on-campus accommodation, bringing the total fee including hostel to Rs. 11.54 Lakhs. The university offers flexible payment options and has partnered with leading banks for education loans with moratorium periods and concessional interest rates.

Fee Breakdown

Fee Component	Amount
Year 1 Fee	Rs. 3,85,000
Year 2 Fee	Rs. 3,85,000
Total Academic Fee	Rs. 7,70,000
Hostel Fee (Optional)	Rs. 3,84,000
Total Fee with Hostel	Rs. 11,54,000

The fee payable in subsequent years may increase up to 10% per annum.
Application fee of Rs. 1,000 (non-refundable) and registration fee of Rs. 25,000 (adjusted against semester fee) are payable separately.
The university offers education loans through partner banks including ICICI, Axis, IDFC, and others with up to 100% loan coverage and repayment tenure of 5-15 years.
Caution fee is fully refundable at the end of the course.

KRMU MBA Digital Marketing Admission 2026

The MBA Digital Marketing admission process at K.R. Mangalam University is designed to identify candidates with strong academic backgrounds and passion for digital marketing. Admissions are based on performance in national-level entrance examinations and the university's own entrance test. The current admission cycle for 2026-27 is ongoing with applications being accepted on a rolling basis. Candidates are advised to apply early as seats are limited and allocated on a first-come, first-served basis for scholarship consideration.

Admission Timeline

Event	Date/Status
CUET-PG 2026 Registration	Dec 14, 2025 - Jan 23, 2026 (Closed)
CUET-PG 2026 Form Correction	Jan 28, 2026 - Jan 30, 2026 (Closed)
CUET-PG Admit Card Release	Mar 09, 2026 (Released)
CUET-PG 2026 Exam Date	Mar 13, 2026 - Apr 01, 2026 (Ongoing)
CUET-PG 2026 Result	May 06, 2026 (Tentative)
GMCAT Exam	Feb 28, 2026 (Closed)
GMCAT Results	Mar 02, 2026 (Released)
KREE Application Portal	Ongoing
Application Deadline	June 2026 (Tentative)
Counselling and Admission	July - August 2026 (Tentative)
Batch Start Date	August/September 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree from a recognized university with a minimum of 50% aggregate marks
Valid score in CAT, GMCAT, CUET-PG, or KREE entrance examination
No upper age limit; candidates of any age can apply

Admission Process

Online application submission through admissions.krmangalam.edu.in
Payment of Rs. 1,000 non-refundable application fee
Appearance in KREE or submission of CAT/GMCAT/CUET-PG scores
Faculty-led personal interview assessing communication skills and technical knowledge
Receival of admission offer letter upon successful interview
Payment of Rs. 25,000 registration fee to confirm admission
Enrollment and commencement of the program

KRMU MBA Digital Marketing Scholarships 2026

K.R. Mangalam University offers merit-based scholarships for MBA Digital Marketing students to recognize academic excellence and support deserving candidates. Scholarships are limited to the first 100 students on a first-come, first-served basis for the 2026 intake. The scholarship program is designed to make quality management education accessible to talented students regardless of financial background. Scholarships are awarded based on entrance examination performance, merit scores, and other criteria as specified by the university.

Scholarship Options

Scholarship Type	Details
Merit Scholarship (CUET-PG/CAT)	10% on Programme Fee for Semester 1 for candidates with 40% aggregate or above in entrance exam
Entrance Exam Excellence	Up to 25% scholarship for high performance in KREE/CAT/GMCAT, paid in installments across semesters
Alumni Bonus Scholarship	Variable amount for children and relatives of KRMU alumni
Special Category Scholarship	Variable amount for SC/ST/OBC/EWS candidates as per university policy

Scholarships are applicable only on the first-year programme fee.
No two scholarships can be combined.
Continuation of scholarship in subsequent semesters is contingent upon maintaining 75% attendance and clearing all subjects in the preceding semester with no disciplinary issues.
Application for scholarships must be made during the admission process.
The university also facilitates education loans through partner banks with concessional interest rates and flexible repayment options.

KRMU MBA Digital Marketing Placement 2026

K.R. Mangalam University has established a strong reputation for MBA placements with consistent performance across multiple years. The MBA Digital Marketing program benefits from the university's extensive industry connections and partnerships with over 800 campus recruiters. The placement process is comprehensive, beginning in September of the final year with orientation sessions, resume workshops, mock interviews, and group discussion training. The university's Career Development Centre actively facilitates recruitment drives and maintains relationships with leading companies across diverse sectors including e-commerce, IT, retail, FMCG, hospitality, healthcare, media, and finance.

Placement Statistics

Metric	Value
Placement Rate	86-87%
Highest Package	Rs. 56.6 LPA
Average Package	Rs. 12 LPA
Number of Recruiters	800+
Top Recruiting Companies	Asian Paints, Capgemini, Flipkart, ICICI Bank, SBI, Amazon, EY, KPMG, TCS, Infosys
Placement Assistance	100%

The MBA Digital Marketing program's placement success is attributed to the industry-aligned curriculum, live projects with real companies, and the university's strong corporate partnerships. Graduates pursue diverse career paths including Digital Marketing Strategist, Data Analytics Expert, Brand Manager, Social Media Manager, E-commerce Manager, Performance Marketing Analyst, and Marketing Consultant. Students receive comprehensive placement support including interview preparation, salary negotiation guidance, and post-placement mentoring. The program's focus on emerging technologies and data analytics has made graduates highly sought after by consulting firms, e-commerce companies, and technology firms.

KRMU MBA Digital Marketing FAQs

Q1: What is the duration of the MBA Digital Marketing program at K.R. Mangalam University?

Ans. The MBA Digital Marketing program is a 2-year full-time postgraduate degree divided into 4 semesters. Each semester typically spans 4-5 months with a mix of classroom learning, projects, and internships.

Q2: What is the difference between the MBA Digital Marketing and the general MBA program?

Ans. The MBA Digital Marketing program is specifically designed for students interested in digital marketing careers. It features an IIDE-aligned curriculum with specialized modules in SEO, SEM, social media marketing, content strategy, and performance marketing, whereas the general MBA offers broader management education with multiple specialization options.

Q3: Does the program provide hands-on experience with digital marketing tools?

Ans. Yes, the program includes extensive hands-on training with industry-standard digital marketing tools and platforms. Students work on live projects with real brands, gaining practical experience in campaign management, analytics, and strategy implementation.

Q4: What career opportunities are available after completing the MBA Digital Marketing?

Ans. Graduates can pursue careers as Digital Marketing Strategists, SEO/SEM Specialists, Social Media Managers, Content Marketing Leads, Brand Managers, E-commerce Managers, Performance Marketing Analysts, Data Analytics Experts, and Marketing Consultants across various industries.

Q5: Is international exposure provided during the program?

Ans. Yes, selected students get opportunities to attend international digital marketing workshops and exchange programmes at prestigious global universities, providing global business perspective and networking opportunities.

Q6: What is the average salary package for MBA Digital Marketing graduates from KRMU?

Ans. The average package for MBA Digital Marketing graduates is Rs. 12 LPA, with the highest package reaching Rs. 56.6 LPA. Placement assistance is provided to 100% of students, with 800+ companies participating in campus recruitment.