Content Curator | Updated on - Jun 5, 2026

Assam University, Silchar, offers a 2-year Master of Business Administration with a Marketing specialisation through its Jawaharlal Nehru School of Management Studies. Hosted at a NAAC-accredited central university with AICTE approval, the programme covers brand management, consumer behaviour, digital marketing and sales strategy at subsidised central-university fee levels, preparing graduates for marketing roles in corporate, FMCG and regional business environments.

📋 Admission Status: Admissions to MBA (Marketing) at Assam University for 2026-27 are based on CUET-PG scores followed by merit-based counselling; check aus.ac.in for the notification and dates.

Key Points

AICTE-approved 2-year MBA at a NAAC-accredited central university; admission via CUET-PG merit.
Total fees of INR 1,59,440 for the full programme, among the most affordable government MBA options in the North East.
Marketing specialisation covers brand management, consumer behaviour, digital marketing and retail strategy.
NE India consumer markets and retail sectors offer growing career opportunities for MBA Marketing graduates.
On-campus placement drives, industry interface sessions and management fest support career development.

Assam University MBA (Marketing) Fees

Component	Amount (INR)
Year 1 Fees (Tuition, Course, Development and Other Academic Charges)	INR 81,320
Year 2 Fees (Tuition, Course, Development and Other Academic Charges)	INR 78,120
Total Fees (2 Years, Hostel charges separate)	INR 1,59,440

Total fees of INR 1,59,440 cover tuition, annual course fee, placement, development, library, examination and other academic charges across all four semesters of the 2-year programme.
Year 1 includes one-time admission, registration and caution-money charges; Year 2 reflects the recurring annual fee.
Optional hostel accommodation is available on campus; hostel and mess charges are billed separately and are not included in the total above.

Assam University MBA (Marketing) Admission 2026

Important Dates

Event	Date
CUET-PG 2026 Application Window	December 2025 to January 2026
CUET-PG 2026 Examination	March 6 to March 27, 2026
CUET-PG 2026 Result	April 24, 2026
Counselling and Admission	June to July 2026

Entrance Exam Dates

Exam	Registration End	Exam Date	Result
CUET-PG	December 2025	March to April 2026	April 24, 2026

Admission to the 2-year MBA at Assam University is based on a valid CUET-PG 2026 score followed by merit-based counselling.
Candidates must hold a Bachelor’s degree in any discipline with a minimum of 50 percent aggregate marks from a recognised university.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

A Bachelor’s degree in any discipline from a recognised university with a minimum of 50 percent aggregate marks (45 percent for SC/ST/PwD candidates).
A valid CUET-PG 2026 score in the management domain is required; selection is based on CUET-PG merit.
A background in Commerce, Economics or any discipline is accepted; communication skills and an interest in consumer behaviour are advantageous for Marketing.

Admission Process

Register for CUET-PG 2026 on the NTA portal and appear for the management domain paper.
Ensure a Bachelor’s degree in any discipline with a minimum of 50 percent aggregate marks from a recognised university.
Apply to Assam University, Silchar, with the CUET-PG score and complete the online application form at aus.ac.in.
Participate in merit-based counselling and document verification as per the university schedule.
Confirm the seat by paying the first-year academic fees within the notified window.

✓ Opt for this if

Students from Assam or NE India targeting sales, brand or digital marketing careers
Graduates seeking an affordable NAAC-accredited MBA close to home in the region
Candidates interested in NE India consumer markets, FMCG or regional retail sectors
CUET-PG takers who prefer a central-university MBA at low cost

✗ Skip if

Candidates targeting top FMCG or luxury brand placements via IIM or premier B-schools
Students who need a metro campus for FMCG or e-commerce company recruitment drives
Applicants requiring specialised digital-only or advertising-agency MBA focus

Assam University MBA (Marketing) Scholarships 2026

Scholarship	Amount	Eligibility
Post-Matric Scholarship (SC/ST/OBC)	As per government norms	SC, ST and OBC students meeting income criteria
Central Sector Scholarship	Up to INR 20,000 per year	Meritorious students from low-income families
Merit-cum-Means Scholarship	As per university norms	High-scoring students with demonstrated financial need

Assam University facilitates Central and State government scholarship schemes for eligible SC, ST, OBC, EWS and minority students.
Students should apply through the National Scholarship Portal and the university scholarship cell within the notified timelines.

Official Link:

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Assam University Silchar Latest Updates and News

Key Updates1

Other Updates1

28 May, 2026 Assam University Silchar MBA Marketing Admission 2026 is open based on CUET PG score. The last date to apply is June 18, 2026. View details.

Assam University Silchar MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

Assam University MBA (Marketing) Fees

Assam University MBA (Marketing) Admission 2026

Important Dates

Entrance Exam Dates

Eligibility Criteria

Admission Process

Assam University MBA (Marketing) Scholarships 2026

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