Bachelor of Arts [B.A] [Business Administration - Marketing] From Concordia University

Marketing is critically important in business today. Customers are the lifeblood of any organization. Companies must understand the marketplace and buyer needs and wants if they want to grow and compete effectively. Marketers constantly monitor customers and competitors to find a better way to design and deploy the firm?s core competences to serve customers at a profit.

The Marketing Emphasis will expose you to creative classes, marketing basics, advanced programs, business management, customer relations, sales, and communications. You may even specialize in areas such as international marketing, e-commerce, or research.

The demand for marketing professionals continues to grow as today?s organizations place greater emphasis on effective marketing as a means of achieving their goals. With a degree in Business Administration: Marketing, you will be prepared for many different types of career paths, including:

• Advertising

• Brand/product management

• Industrial marketing

• International marketing

• Logistics and distribution

• Market research

• Product development

• Public relations

• Retailing and sales management