Bachelor [Marketing] From University of Colorado

Marketing is the guiding force in conceiving and designing products and services, pricing them according to perceived value in the marketplace, promoting them through advertising and personal selling to potential buyers, and providing acceptable distribution arrangements for customers. Customer-oriented planning and implementation provide the cornerstone of modern marketing techniques and strategies.

Marketing is a vital ingredient in an organization's formula for success in effecting mutually beneficial exchanges between buyers and sellers. Because marketing is a synthesis of a wide variety of disciplines, including management, economics, psychology, statistics, and sociology, marketing classes tend to attract students that excel in creative areas, problem-solving capabilities, and strategic thinking.

The UCCS College of Business is accredited by the Association to Advance College Schools of Business (AACSB) which ensures your professors, classes and fellow students are of the highest quality. Only 5% of business schools worldwide have achieved this distinction.

Our Daniels Fund Ethics Initiative instills principle-based ethics education throughout the business school, resulting in a high standard of ethics in our students and graduates.