Master of Science [M.S] [Marketing Analytics] From Claremont Graduate University

Business analytics and project management are integrated into the curriculum. As an MSMA student, you will learn to build a business case, including developing a financial analysis that informs strategic business and marketing decisions. You will discover how to identify relevant sources of data and the tools most appropriate for data analysis, as well as demonstrate competence in the application of marketing software programs and the effective presentation and visualization of data findings. Assignments are designed to give you the opportunity to effectively communicate a business case to organizational leadership, both verbally and in writing. You will also receive training in project management, learning to work in a team, and how to effectively utilize team strengths for problem-solving.PROGRAM HIGHLIGHTS:

• The MSMA is a flexible program geared toward working professionals. It can be completed in two semesters (one academic year) on a full-time basis or four semesters (two academic years) on a part-time basis.
• The MSMA is ideal for students who are looking to transition careers or who are looking to expand their knowledge in either marketing or analytics. Candidates range from recent college graduates to those with several years of work experience.
• A hands-on learning environment with small, diverse classes and a 10:1 student?faculty ratio affords you personalized career direction from faculty and professional connections.
• You will learn to implement rigorous marketing practices and analytic techniques, as well as create reports and presentations that make you stand out as an analytics professional.
• You will have opportunities to gain real-world experience through your capstone project.
• The MSMA degree prepares you for a career in marketing and analytics, such as social media analyst, market researcher, demand forecaster, sales planning optimization specialist, pricing analyst, or retail analyst.
• Our MSMA is also offered as a fully online program.?